SoundBites: A Business Guide for Working with the Media
Savage Press, 1997 - Всего страниц: 283
This book gives the inside view of what the Media wants from corporate executives and businesses in clear and simple terms.
Отзывы - Написать отзыв
Не удалось найти ни одного отзыва.
The AllImportant Soundbite
Building Media Relationships
Attracting Reporters to Your Story
Preparing for Your Media Interview
Identify Your Agenda
Tricks of the Trade
Watch Your Nonverbal
Glory in the SoundBite
action agenda anchor answer appear audience avoid become better build camera City communication concern conference consider continue cover crisis don't Editor employees event example expect face facts feel give happen human ideas immediately important inter interest interview issue it's keep live look major mean meeting messages mind minutes negative never newspaper organization person political positive possible practice prepared President Producers programs questions quote radio record relations release remember reporter reporter's response side sometimes sound soundbite speak specific SSOFF statement stations story successful sure talk television tell things tion turn understand usually visual voice write