SoundBites: A Business Guide for Working with the Media

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Savage Press, 1997 - Всего страниц: 283
This book gives the inside view of what the Media wants from corporate executives and businesses in clear and simple terms.

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Содержание

The AllImportant Soundbite
12
Building Media Relationships
36
Attracting Reporters to Your Story
80
Preparing for Your Media Interview
132
Use Proven Answering Techniques
151
Tricks of the Trade
168
Watch Your Nonverbal
175
Vocal Communication
189
Print Interviews
205
Confronting Crises
212
Glory in the SoundBite
243
Workshops
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