SoundBites: A Business Guide for Working with the MediaSavage Press, 1997 - Всего страниц: 283 This book gives the inside view of what the Media wants from corporate executives and businesses in clear and simple terms. |
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A Business Guide for Working with the Media Kathy Kerchner. A Business Guide for Working with the Media REVISED 2ND EDITION Kathy Kerchner SoundBites : A Business Guide for Working with the Media. SoundBites Front Cover.
A Business Guide for Working with the Media Kathy Kerchner. A Business Guide for Working with the Media REVISED 2ND EDITION Kathy Kerchner SoundBites : A Business Guide for Working with the Media. SoundBites Front Cover.
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... publisher , except in the case of brief quotations embodied in articles or reviews . ISBN 1-886028-30-3 Library of Congress Catalog Card Number : 97 : 069182 Printed in the U.S.A. Introduction 1. The All - Important Soundbite The Five C's.
... publisher , except in the case of brief quotations embodied in articles or reviews . ISBN 1-886028-30-3 Library of Congress Catalog Card Number : 97 : 069182 Printed in the U.S.A. Introduction 1. The All - Important Soundbite The Five C's.
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... Soundbite The Five C's of Success What Gets Soundbited Negligible Nibbles vs. Successful Soundbites What Not to Do 2. Building Media Relationships Why Deal with the Media ? Anatomy of a Reporter Know the Newsroom Never Say " No Comment ...
... Soundbite The Five C's of Success What Gets Soundbited Negligible Nibbles vs. Successful Soundbites What Not to Do 2. Building Media Relationships Why Deal with the Media ? Anatomy of a Reporter Know the Newsroom Never Say " No Comment ...
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... Planning for Crisis Communicating in Crisis 212 Managing a Cybercrisis 9. Glory in the SoundBite 243 About the Author 247 Index 248 Workshops and Ordering Information 264 To Paul Bennett - teacher , mentor , friend When Table of Contents.
... Planning for Crisis Communicating in Crisis 212 Managing a Cybercrisis 9. Glory in the SoundBite 243 About the Author 247 Index 248 Workshops and Ordering Information 264 To Paul Bennett - teacher , mentor , friend When Table of Contents.
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Содержание
The AllImportant Soundbite | 12 |
Building Media Relationships | 36 |
Attracting Reporters to Your Story | 80 |
Preparing for Your Media Interview | 132 |
Use Proven Answering Techniques | 151 |
Tricks of the Trade | 168 |
Watch Your Nonverbal | 175 |
Vocal Communication | 189 |
Print Interviews | 205 |
Confronting Crises | 212 |
Glory in the SoundBite | 243 |
Workshops | |
Часто встречающиеся слова и выражения
agenda anchor answer appear Ashland Oil Assignment Editor audience broadcast camera cial City clients colorful communication conference coverage credibility crew crisis management Dan Quayle deadline E-mail ence event Exxon feel five C's give happen HELP Patrol human voice important inter issue Johnson & Johnson keep live look Luby's Marilyn Jamison media interview messages microphone NASA negative Negligible nibble newscast newspaper Nightline Nixon Oklahoma City bombing organization Pepsi person phone number photographer prepared President Prince William Sound Print reporters Producers programs questions quote radio stations Randman-Shay release reporter's response Software Strategies someone sound soundbite specific Spokesperson SSOFF employees Stemmons story ideas studio sure talk show talking head tape television tell there's things tion Tips for Success Today Show TV reporter Tylenol visual wire service words write