...corporate mission statement perhaps says it best, I take from page 53 of Enron Annual Report 2000: "We are satisfied with nothing less than the very best in everything we do. We continue to raise the bar for everyone. The great fun here will be for all of us to discover just how...

...... and to listen. We believe that information is meant to move and that information moves people. Excellence We are satisfied with nothing less than...continue to raise the bar for everyone The great fun here win be for ail of us to discover just how good we can really be. Principles of Human Rights • Enron...

...to listen. We believe that information is meant to move and that information moves people. Exaflenct We are satisfied with nothing less than the very best...to raise the bar for everyone. The great fun here wiQ be for all of us to discover 'fat how good we can really be. Principles of Human Rights Enron stands...

...say we will do something, we do it; when we say we cannot or will not do something, then we won't. Excellence — We are satisfied with nothing less...of us to discover just how good we can really be. Ask yourself: Why are values important to you? Probably your answer depends on how you are associated...

...question: What do these words mean? After all, two people could differ widely on what "Respect" means. • Communication We have an obligation to communicate....of us to discover just how good we can really be. Defining values is important because many firms, having agreed on core values, don't go to the next...

...ourselves. We do not tolerate abusive and disrespectful treatment. Integrity We work with customers... openly, honestly and sincerely. When we say we will...of us to discover just how good we can really be. Fig. 1-11. Example of the mission statement of an international firm This mission statement sounds...

...another... and to listen. We believe that information is meant to move and that information moves people. Excellence; We are satisfied with. nothing less than...of us to discover just how good we can really be. Principles of Human Rights Enron stands on the foundation of its Vision and Values. Every employee...

...gestures, mere exercises in hypocrisy. For example, in its 2000 annual report Enron made this statement: "We are satisfied with nothing less than the very...all of us to discover just how good we can really be."6 Standards-setting and certification processes offer a valuable form of verification when more...

...Integrity — open, honest, and sincere. . . . We continue to raise the bar for everyone [because] the great fun here will be for all of us to discover just how good we can really be."11 *An interesting sideline. In 1986, I wrote to New York Times "On Language" columnist William...

...lobby proclaiming those values. "I was always in the forefront of trying to make sure that our people Communication We have an obligation to communicate....of us to discover just how good we can really be. Exhibit 1 Enron Corporate Values did in fact live and honor those values. . . ." recalled Lay. "Integrity...