...Businesses, organizations, and families benefit from knowing and living by their core values. In business, core values are "the organization's essential and enduring tenets — a small set of general guiding principles; not to be confused with specific cultural or operating practices; not to...

...to other definitions found in the literature and suits the purposes of this article. They say that core values are ". . . the organization's essential and enduring tenets - a small set of general guiding principles; not to be confused with specific cultural or operating practices; not to...

...core purpose by answering the question "Why do we exist?" They also name their core values, which are "a small set of timeless guiding principles that require...intrinsic value and importance to those inside the organization" (p. 222.). By naming those elements, effective organizations determine what should never...

...Same Core Values According to best-selling author James Collins (Built to Last and Good to Great), core values "are the organization's essential and...intrinsic value and importance to those inside the organization."4 At Coastal 8. Building a Lasting Optical Design and Manufacturing Company 91 Optical...