Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism
University of California Press, 29 мая 1997 г. - Всего страниц: 332
To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage.
Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all.
Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.
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A Postmodern Romantic Condition
Reason within Passion
Charting the Heart
Passion within Reason Reason within Passion
The Uncertainties of the Heart
Therapeutic Discourse as Reflexive Discourse
The Reasons for Passion
Dating and the Spirit of Consumerism
From the Romantic Utopia to the American Dream
You Could Be Here Now
Such a Natural Love
Romance as Invisible Affluence
Codes Are Getting Tired
An AllConsuming Love
Reenchanting the World
A Consuming Romance
The Luxury of Romance
Travel Nature and Romance
Romance as Liminality
Ideology or Utopia?
Real Fictions and Fictional Realities
Love at First Sight
Reality as Fiction
Fiction as Reality
Agapic and Erosic Love
a Very Reasonable Madness
Moral and Personality Boundaries
Educational and Cultural Boundaries
I Talk Therefore You Love Me
Love for Free
The Class of Love
The Elementary Forms of Romance
Love as Difference
Love and Symbolic Domination
Class Romance and the Structure of Everyday Life
A Happy Ending?
A Few Words About Methods
Images of Romance
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