Consuming the Romantic Utopia: Love and the Cultural Contradictions of CapitalismUniversity of California Press, 28 апр. 2023 г. - Всего страниц: 332 To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America. |
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Стр. 10
... called " emotion work " by sociologist Arlie Hochschild . 12 Third , cultural values stipulate how to evaluate the intensity of physio- logical arousal . For example , the Romantic tradition would most likely privilege its initial and ...
... called " emotion work " by sociologist Arlie Hochschild . 12 Third , cultural values stipulate how to evaluate the intensity of physio- logical arousal . For example , the Romantic tradition would most likely privilege its initial and ...
Стр. 12
... called " advanced " ) capitalism is characterized by a num- ber of features , the most relevant for this study being the prominence of the service and information sectors of the economy , the move from mass production and mass ...
... called " advanced " ) capitalism is characterized by a num- ber of features , the most relevant for this study being the prominence of the service and information sectors of the economy , the move from mass production and mass ...
Стр. 15
... called the penetration of everyday life by im- ages , technologies , and commodities , a process that entails a threefold transformation of representations studied in chapters , 3 , 4 , and 5 . One aspect of this transformation is the ...
... called the penetration of everyday life by im- ages , technologies , and commodities , a process that entails a threefold transformation of representations studied in chapters , 3 , 4 , and 5 . One aspect of this transformation is the ...
Стр. 27
... called ) sex was a perpetual peer con- cern . " 10 This meant a relaxation of Victorian sexual mores among the middle classes ; dating and petting now appeared as accepted forms of sexual exploration prior to marriage.11 The increasing ...
... called ) sex was a perpetual peer con- cern . " 10 This meant a relaxation of Victorian sexual mores among the middle classes ; dating and petting now appeared as accepted forms of sexual exploration prior to marriage.11 The increasing ...
Стр. 35
... called " the presentation of self . " The new ads encouraged their readers— mostly women - to use " ego - expressive " products as weapons of “ seduc- tion , " of self - assertion . Consider the following ad copy : " Magnetic ...
... called " the presentation of self . " The new ads encouraged their readers— mostly women - to use " ego - expressive " products as weapons of “ seduc- tion , " of self - assertion . Consider the following ad copy : " Magnetic ...
Содержание
A Postmodern Romantic Condition | 160 |
Conclusion | 169 |
Reason within Passion | 175 |
Charting the Heart | 178 |
Passion within Reason Reason within Passion | 180 |
The Uncertainties of the Heart | 184 |
Therapeutic Discourse as Reflexive Discourse | 189 |
The Reasons for Passion | 196 |
42 | |
Dating and the Spirit of Consumerism | 54 |
Conclusion | 64 |
From the Romantic Utopia to the American Dream | 69 |
You Could Be Here Now | 71 |
Such a Natural Love | 79 |
Romance as Invisible Affluence | 83 |
Codes Are Getting Tired | 89 |
Conclusion | 98 |
An AllConsuming Love | 100 |
Reenchanting the World | 101 |
A Consuming Romance | 108 |
The Luxury of Romance | 120 |
Travel Nature and Romance | 125 |
Romance as Liminality | 130 |
Ideology or Utopia? | 133 |
Conclusion | 139 |
Real Fictions and Fictional Realities | 141 |
Love at First Sight | 145 |
Realist Love | 148 |
Reality as Fiction | 154 |
Fiction as Reality | 158 |
Agapic and Erosic Love | 199 |
a Very Reasonable Madness | 203 |
Socioeconomic Boundaries | 208 |
Moral and Personality Boundaries | 215 |
Educational and Cultural Boundaries | 218 |
I Talk Therefore You Love Me | 220 |
Love for Free | 228 |
Conclusion | 233 |
The Class of Love | 235 |
The Elementary Forms of Romance | 237 |
Love as Difference | 239 |
Love and Symbolic Domination | 253 |
Class Romance and the Structure of Everyday Life | 256 |
Conclusion | 273 |
A Happy Ending? | 276 |
A Few Words About Methods | 285 |
Questionnaire | 292 |
Images of Romance | 300 |
Notes | 305 |
References | 333 |
Index | 353 |
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Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Ограниченный просмотр - 1997 |
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Ограниченный просмотр - 2023 |
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agapic American argue associated boundaries Bourdieu Cambridge century chapter cial commodities communication competence consumer consumerist contemporary couple cultural capital cultural competence dating dinner discourse economic emotional everyday example expression feelings Female forms gender going Hallmark card hedonist idea ideal income intense interview intimacy late capitalism leisure liminality love stories lovers luxury Lystra Male mance mantic marriage married mass mass media meanings metaphors middle middle-class modern moral narrative nature nice nomic norm one's partner passion person Photoplay postmodern postmodern culture Randall Collins rational realm restaurant ritual role romantic bond romantic fiction romantic love romantic practices romantic relationships romantic utopia semiotic sense sexual social sociologists Sociology someone sphere of consumption spontaneity structure suggests symbolic talk theme things tion traditional University Press upper-middle-class respondents values Walker Evans woman women working-class working-class respondents York