Consuming the Romantic Utopia: Love and the Cultural Contradictions of CapitalismUniversity of California Press, 28 апр. 2023 г. - Всего страниц: 332 To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America. |
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Стр. 11
... narrative ( novels and movies ) , visual ( advertising and movies ) , musical ( songs ) , and prescriptive ( etiquette books , magazine advice columns , self - help books ) . Capitalism is characterized by the fantastic production of ...
... narrative ( novels and movies ) , visual ( advertising and movies ) , musical ( songs ) , and prescriptive ( etiquette books , magazine advice columns , self - help books ) . Capitalism is characterized by the fantastic production of ...
Стр. 16
... narratives from the mass media that conflict with nar- ratives grounded in everyday life . The analysis of this contradiction between glamorous and mundane stories of love leads to the third part of the book , which examines how the ...
... narratives from the mass media that conflict with nar- ratives grounded in everyday life . The analysis of this contradiction between glamorous and mundane stories of love leads to the third part of the book , which examines how the ...
Стр. 17
... narratives , self - help books , magazine advice columns , and interviews . Such a methodological strategy is resolutely that of Lévi- Strauss's " bricoleur , " a " handyman who could fix things , make things , out of whatever bits and ...
... narratives , self - help books , magazine advice columns , and interviews . Such a methodological strategy is resolutely that of Lévi- Strauss's " bricoleur , " a " handyman who could fix things , make things , out of whatever bits and ...
Стр. 42
... narrative and visual affair . After the middle of the nineteenth century , the urban landscape started to change dramatically , displaying colorful windows and multicolored department stores , the dazzling spectacle of electricity , and ...
... narrative and visual affair . After the middle of the nineteenth century , the urban landscape started to change dramatically , displaying colorful windows and multicolored department stores , the dazzling spectacle of electricity , and ...
Стр. 44
... narrative realism - movies be- gan going beyond just triggering daydreams ; they started providing the plots as well . 62 Autobiographical accounts from the period confirm this hypothe- sis . In 1933 , the Chicago sociologist Herbert ...
... narrative realism - movies be- gan going beyond just triggering daydreams ; they started providing the plots as well . 62 Autobiographical accounts from the period confirm this hypothe- sis . In 1933 , the Chicago sociologist Herbert ...
Содержание
A Postmodern Romantic Condition | 160 |
Conclusion | 169 |
Reason within Passion | 175 |
Charting the Heart | 178 |
Passion within Reason Reason within Passion | 180 |
The Uncertainties of the Heart | 184 |
Therapeutic Discourse as Reflexive Discourse | 189 |
The Reasons for Passion | 196 |
42 | |
Dating and the Spirit of Consumerism | 54 |
Conclusion | 64 |
From the Romantic Utopia to the American Dream | 69 |
You Could Be Here Now | 71 |
Such a Natural Love | 79 |
Romance as Invisible Affluence | 83 |
Codes Are Getting Tired | 89 |
Conclusion | 98 |
An AllConsuming Love | 100 |
Reenchanting the World | 101 |
A Consuming Romance | 108 |
The Luxury of Romance | 120 |
Travel Nature and Romance | 125 |
Romance as Liminality | 130 |
Ideology or Utopia? | 133 |
Conclusion | 139 |
Real Fictions and Fictional Realities | 141 |
Love at First Sight | 145 |
Realist Love | 148 |
Reality as Fiction | 154 |
Fiction as Reality | 158 |
Agapic and Erosic Love | 199 |
a Very Reasonable Madness | 203 |
Socioeconomic Boundaries | 208 |
Moral and Personality Boundaries | 215 |
Educational and Cultural Boundaries | 218 |
I Talk Therefore You Love Me | 220 |
Love for Free | 228 |
Conclusion | 233 |
The Class of Love | 235 |
The Elementary Forms of Romance | 237 |
Love as Difference | 239 |
Love and Symbolic Domination | 253 |
Class Romance and the Structure of Everyday Life | 256 |
Conclusion | 273 |
A Happy Ending? | 276 |
A Few Words About Methods | 285 |
Questionnaire | 292 |
Images of Romance | 300 |
Notes | 305 |
References | 333 |
Index | 353 |
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Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Ограниченный просмотр - 1997 |
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Ограниченный просмотр - 2023 |
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agapic American argue associated boundaries Bourdieu Cambridge century chapter cial commodities communication competence consumer consumerist contemporary couple cultural capital cultural competence dating dinner discourse economic emotional everyday example expression feelings Female forms gender going Hallmark card hedonist idea ideal income intense interview intimacy late capitalism leisure liminality love stories lovers luxury Lystra Male mance mantic marriage married mass mass media meanings metaphors middle middle-class modern moral narrative nature nice nomic norm one's partner passion person Photoplay postmodern postmodern culture Randall Collins rational realm restaurant ritual role romantic bond romantic fiction romantic love romantic practices romantic relationships romantic utopia semiotic sense sexual social sociologists Sociology someone sphere of consumption spontaneity structure suggests symbolic talk theme things tion traditional University Press upper-middle-class respondents values Walker Evans woman women working-class working-class respondents York