Consuming the Romantic Utopia: Love and the Cultural Contradictions of CapitalismUniversity of California Press, 28 апр. 2023 г. - Всего страниц: 332 To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1997. To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? |
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Стр. 10
... rational , gratuitous rather than profit - oriented , organic rather than utilitarian , private rather than public . In short , romantic love seems to evade the conventional cate- gories within which capitalism has been conceived . In ...
... rational , gratuitous rather than profit - oriented , organic rather than utilitarian , private rather than public . In short , romantic love seems to evade the conventional cate- gories within which capitalism has been conceived . In ...
Стр. 11
... rational , utilitarian , and laborious . Chapters 6-8 show that this mode of relationship demands a careful and rationalized monitoring of the self , which puts this mode on the " profane " end of the romantic experience . This realm of ...
... rational , utilitarian , and laborious . Chapters 6-8 show that this mode of relationship demands a careful and rationalized monitoring of the self , which puts this mode on the " profane " end of the romantic experience . This realm of ...
Стр. 12
... rational worker . The postmodern sphere of consumption and the still " modern " ethos of the sphere of pro- duction undergird cyclical shifts in the individual between romance as a ritual of inversion and romance as hard work . Parts 2 ...
... rational worker . The postmodern sphere of consumption and the still " modern " ethos of the sphere of pro- duction undergird cyclical shifts in the individual between romance as a ritual of inversion and romance as hard work . Parts 2 ...
Стр. 13
... rational outlook of the sphere of production , and this outlook ultimately helps reproduce social divisions . ORGANIZATION OF THE CHAPTERS Chapter 1 examines what happened to the theme of romantic love and the image of the couple as ...
... rational outlook of the sphere of production , and this outlook ultimately helps reproduce social divisions . ORGANIZATION OF THE CHAPTERS Chapter 1 examines what happened to the theme of romantic love and the image of the couple as ...
Стр. 16
... rational languages helps explain how people can at one and the same time love irrationally and yet end up making choices congruent with their strategies of social mobility . Chapter 8 brings the inquiry on class and love to a conclusion ...
... rational languages helps explain how people can at one and the same time love irrationally and yet end up making choices congruent with their strategies of social mobility . Chapter 8 brings the inquiry on class and love to a conclusion ...
Содержание
A Postmodern Romantic Condition | 160 |
Conclusion | 169 |
Reason within Passion | 175 |
Charting the Heart | 178 |
Passion within Reason Reason within Passion | 180 |
The Uncertainties of the Heart | 184 |
Therapeutic Discourse as Reflexive Discourse | 189 |
The Reasons for Passion | 196 |
42 | |
Dating and the Spirit of Consumerism | 54 |
Conclusion | 64 |
From the Romantic Utopia to the American Dream | 69 |
You Could Be Here Now | 71 |
Such a Natural Love | 79 |
Romance as Invisible Affluence | 83 |
Codes Are Getting Tired | 89 |
Conclusion | 98 |
An AllConsuming Love | 100 |
Reenchanting the World | 101 |
A Consuming Romance | 108 |
The Luxury of Romance | 120 |
Travel Nature and Romance | 125 |
Romance as Liminality | 130 |
Ideology or Utopia? | 133 |
Conclusion | 139 |
Real Fictions and Fictional Realities | 141 |
Love at First Sight | 145 |
Realist Love | 148 |
Reality as Fiction | 154 |
Fiction as Reality | 158 |
Agapic and Erosic Love | 199 |
a Very Reasonable Madness | 203 |
Socioeconomic Boundaries | 208 |
Moral and Personality Boundaries | 215 |
Educational and Cultural Boundaries | 218 |
I Talk Therefore You Love Me | 220 |
Love for Free | 228 |
Conclusion | 233 |
The Class of Love | 235 |
The Elementary Forms of Romance | 237 |
Love as Difference | 239 |
Love and Symbolic Domination | 253 |
Class Romance and the Structure of Everyday Life | 256 |
Conclusion | 273 |
A Happy Ending? | 276 |
A Few Words About Methods | 285 |
Questionnaire | 292 |
Images of Romance | 300 |
Notes | 305 |
References | 333 |
Index | 353 |
Другие издания - Просмотреть все
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Ограниченный просмотр - 2023 |
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Ограниченный просмотр - 1997 |
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Ограниченный просмотр - 2023 |
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agapic American argue associated boundaries Bourdieu Cambridge century chapter cial commodities communication competence consumer consumerist contemporary couple cultural capital cultural competence dating dinner discourse economic emotional everyday example expression feelings Female forms gender going Hallmark card hedonist idea ideal income intense interview intimacy late capitalism leisure liminality love stories lovers luxury Lystra Male mance mantic marriage married mass mass media meanings metaphors middle middle-class modern moral narrative nature nice nomic norm one's partner passion person Photoplay postmodern postmodern culture Randall Collins rational realm restaurant ritual role romantic bond romantic fiction romantic love romantic practices romantic relationships romantic utopia semiotic sense sexual social sociologists Sociology someone sphere of consumption spontaneity structure suggests symbolic talk theme things tion traditional University Press upper-middle-class respondents values Walker Evans woman women working-class working-class respondents York