Building Design Strategy: Using Design to Achieve Key Business Objectives

Front Cover
Thomas Lockwood, Thomas Walton
Allworth, 2008 M11 11 - 257 pages
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

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About the author (2008)

Thomas Lockwood is president of The Design Management Institute and an international authority
on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

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