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II.

HOW WELL DOES H.R. 3333 REFLECT THE NEEDS OF THE EDUCATIONAL COMMUNITY?

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III.

WHAT CHANGES, IF ANY, WOULD YOU SUGGEST IN THE APPROACH TAKEN IN H.R. 3333?

A.

B.

A Section 643 (c) should be added in which one-third of the funds appropri-
ated under Section 614(b) for any fiscal year would be available for
distribution by the Endowment to entities other than public broadcast
stations to support the development of instructional television and radio
programs and services designed for use by pre-elementary schools, elemen-
tary and secondary schools, institutions of higher education, or institu-
tions providing continuing education, in connection with regular courses
of study. (This provision would guarantee a level of support for instruc-
tional programming commensurate with public needs and its importance in
public telecommunications. It would assure an adequate supply of

instructional programming.)

(Under this

The proposed section should specify further that recipients of instruc-
tional programming grants from the Endowment provide a majority of the
funds for the development of the programming, and that all costs related
to curriculum matters be met by funds provided by recipients.
provision the major funders would be those responsible for education.
In effect they would determine what programming is undertaken and control
all associated curriculum matters. Their involvement as funders would
justify the need for particular programs, and should assist the widest
and best use of completed programs. A matching funding arrangement would
stimulate increased expenditures by education agencies and institutions
for the development of instructional programming.)

Section 644 does not fully meet the rights requirements of instructional
I would welcome an opportunity to discuss this matter with

programming.

the staff of the Subcommittee and to propose specific language.

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rapidly increasing enrollments. educators found themselves with a powerful new instructional medium: television. Some rejected it, fearing that it would replace teachers and dehumanize education; others saw in it immense capability for teaching and learning. There were even those who looked upon it as a cure for all the ills of education, and the air was filled with promises.

But gradually disappointment set in. Much of the school television programming of the 50's and early 60's was unimaginative and technically inferior. Developed by local agencies that had neither the experience nor the resources to do better, most programs merely recorded what was already going on in the classroom; the viewer saw only a "talking head" or a simple visual aid. Educators themselves provided little direction, and often the programming dealt with subject matter at the fringes of the curriculum.

Instructional television had spent its first dozen years doing unimportant things badly.

But the problems of education remained, and so did television with all its power and possibilities. How to bring them together effectively? This was the challenge.

In the mid-1960's. AIT's predecessor organization, National Instructional Television, joined by scores of educators and broadcasters, took on this challenge. Some of the tasks were obvious: to provide organization and direction; to enlist the creative minds;

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