The Quarterly Review, Volume 295William Gifford, Sir John Taylor Coleridge, John Gibson Lockhart, Whitwell Elwin, William Macpherson, William Smith, John Murray, Sir John Murray IV, Rowland Edmund Prothero (Baron Ernle), George Walter Prothero John Murray, 1957 |
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Page 443
... advertising must add considerably to the selling price of an article . In fact , the difference in the cost at which it is produced and the price at which it is sold is often so great as to raise serious doubts as to whether marketing ...
... advertising must add considerably to the selling price of an article . In fact , the difference in the cost at which it is produced and the price at which it is sold is often so great as to raise serious doubts as to whether marketing ...
Page 444
... advertising agency comes into operation - in what form to market the product . Here again professional skill is ... advertising campaign proper . This is the public part of advertising and , because of its social effects , is the part ...
... advertising agency comes into operation - in what form to market the product . Here again professional skill is ... advertising campaign proper . This is the public part of advertising and , because of its social effects , is the part ...
Page 445
... advertising cannot afford to be modest or over - subtle . The hoarding is its natural outlet and all newspaper advertising is , in essence , a modification or an adaptation of this . It must shout either pictorially or typo- graphically ...
... advertising cannot afford to be modest or over - subtle . The hoarding is its natural outlet and all newspaper advertising is , in essence , a modification or an adaptation of this . It must shout either pictorially or typo- graphically ...
Contents
THE MAN IN THE STREET By R F RATTRAY Ph D | 17 |
CAMOUFLAGE AMONG ANIMALS By Leslie Reid | 60 |
1 | 81 |
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