The 2004 Presidential Campaign: A Communication Perspective

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Robert E. Denton
Rowman & Littlefield, 2005 - Всего страниц: 356
Presidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from "527" groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires."

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Содержание

Surfacing in 2004 The Democrats Emerge
1
Political Conventions of 2004 A Study in Character and Contrast
29
Presidential Campaign Films in a Televisual Convention Environment The Example of 2004
75
The 2004 Presidential Debates
93
Candidate Strategies in the 2004 Presidential Campaign Instrumental Choices Faced by the Incumbent and His Challengers
131
Swinging the Vote in the 2004 Presidential Election
153
First Ladies in Waiting The Fight for Rhetorical Legitimacy on the 2004 Campaign Trail
167
The Shadow Campaign in Popular Culture
195
Campaign 2004 Developments in Cyberpolitics
217
The Main Frame Assessing the Role of the Internet in the 2004 US Presidential Contest
241
Religion Evangelicals and Moral Issues in the 2004 Presidential Campaign
255
Videostyle in the 2004 Presidential Advertising
283
Explaining the Vote in a Divided Country The Presidential Election of 2004
301
Index
344
About the Contributors
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The History Buff's Guide to the Presidents
Thomas R. Flagel
Недоступно для просмотра - 2007

Об авторе (2005)

Robert E. Denton, Jr., is the W. Thomas Rice Chair and director for the Center for Leader Development at Virginia Tech.

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