The 2004 Presidential Campaign: A Communication PerspectiveRobert E. Denton Rowman & Littlefield, 2005 - Всего страниц: 356 Presidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from "527" groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires." |
Содержание
Surfacing in 2004 The Democrats Emerge | 1 |
Political Conventions of 2004 A Study in Character and Contrast | 29 |
Presidential Campaign Films in a Televisual Convention Environment The Example of 2004 | 75 |
The 2004 Presidential Debates | 93 |
Candidate Strategies in the 2004 Presidential Campaign Instrumental Choices Faced by the Incumbent and His Challengers | 131 |
Swinging the Vote in the 2004 Presidential Election | 153 |
First Ladies in Waiting The Fight for Rhetorical Legitimacy on the 2004 Campaign Trail | 167 |
The Shadow Campaign in Popular Culture | 195 |
Campaign 2004 Developments in Cyberpolitics | 217 |
The Main Frame Assessing the Role of the Internet in the 2004 US Presidential Contest | 241 |
Religion Evangelicals and Moral Issues in the 2004 Presidential Campaign | 255 |
Videostyle in the 2004 Presidential Advertising | 283 |
Explaining the Vote in a Divided Country The Presidential Election of 2004 | 301 |
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About the Contributors | |
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The 2004 Presidential Campaign: A Communication Perspective Robert E. Denton Недоступно для просмотра - 2005 |
Часто встречающиеся слова и выражения
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Ссылки на эту книгу
Images, Issues, and Attacks: Television Advertising by Incumbents and ... Edwin D. Dover Ограниченный просмотр - 2006 |