The Elements of Small Business: A Lay Person's Guide to the Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur Needs

Front Cover
Silver Lake Publishing, 2005 - 368 pages
Annotation. "There are hundreds of books dealing with every aspect of running a small business. But most are really good at only one part of the equation; some focus on business plans, others stress the legal forms ... and still others dwell on raising capital. The truth is that you need to know about all of these things - and something about sales and marketing, too. John Thaler has assembled all of that here."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
 

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The Elements of Small Business: A Lay Person's Guide to the Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur Needs

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Thaler, an attorney who also runs an independent record company, gives readers the practical tips, tools, and advice needed to start and manage a small business. The topics covered include business ... Read full review

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Contents

I
7
II
19
III
57
IV
67
V
89
VI
103
VII
119
VIII
141
XII
203
XIII
223
XIV
245
XV
267
XVI
277
XVII
285
XVIII
295
XIX
317

IX
165
X
179
XI
187
XX
339
XXI
345
Copyright

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Page 7 - We have been told that the two most engaging powers of an author are to make new things familiar and familiar things new.

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