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be taken away from the consumer. NHFA agrees that the consumer should be told at the time of the sale of the availability of a service contract, but this should not prohibit the retailer from later selling the service contract. This is important in order to properly serve the consumer who moves from one area to another. She should be afforded the privilige of purchasing a service contract from a retailer who did not originally offer the contract.

NHFA suggests that the availability and cost of the service contract be disclosed at the time of the original sale. Service contracts are very important to TV customers since service can be so expensive. The sale of service constracts should not be denied to any customer whether sold by the original retailer or by another retailer or service establishment. At all times, third parties should be permitted to sell service contracts. 5. Retailers should not be a legally responsible arm or agent of a manufacturer-guarantor. Legal responsibility within the realm of the bill should be clarified to indicate more firmly that only the actual guarantor is legally responsible for performance under the terms of the guarantee.

6. General offers of satisfaction should be permitted. Many retailers throughout the Nation use terminology similar to "satisfaction assured," "satisfaction guaranteed," or "we guarantee you will be satisfied when you purchase at our store." Such general offers should not be prohibited. Many of these statement have become the trademark of the store and to remove the opportunity to use such longtime statements would pose a serious disadvantage to the retailers. In many instances retailers, for the sake of customer good will, go far beyond any manufacturer guarantees making good their promises of satisfaction. This is, of course, a great benefit to the consumer.

The famous return policy of Rich's in Atlanta is the best example of liberal service policies building a successful business. Legislation could never accomplish this result. Only pressure within the marketplace.

7. Goods in commerce at the time the bill is passed should be exempted from coverage. In the home furnishings industry, it is often difficult for the home furnishings retailer to "turn over" his merchandise in 6 months, a year, or even longer. With this in mind, goods that are in stock, in delivery, or already manufactured should be exempted from coverage. Only products manufactured after the effective date of the bill should be covered.

8. "Reasonable" time guarantees should be determined by individual guarantors. In the proposed legislation the term reasonable is used to determine appropriate guarantee periods. The Federal Trade Commission is given the responsibility of writing appropriate trade practice rules for compliance with the law and it would seem inappropriate for the Commission to determine how long a product should last. The guarantors themselves should be given the opportunity to offer a guarantee of any "reasonable" duration.

In summary, the National Home Furnishings Association supports the concept of full disclosure of the terms and conditions of whatever guarantee is offered. If, after the committee reviews the President's Task Force Report on Warranties in the appliance industry, legislation is deemed necessary, we suggest that such legislation drawn along the lines of the Magnuson-Moss bill presently before this committee be amended to include the changes and clarifications discussed in our testimony.

Whatever is eventually done in the field of guarantees, it is important that certain basic principles be maintained. The guarantor, be he manufacturer or retailer, should continue to retain the right to voluntarily decide whether to offer a guaranty and to determine the scope and duration of his guarantee. The consumer must retain the right to make decisions as to whether she wishes to purchase a product with a guarantee or without a guarantee. The guarantee has become a major sales tool and a major aid for the consumer. To legislate the guarantee out of existence through too stringent requirements, or to require guarantees for all products, would not be in the best interests of either the guarantor or the consumer.

Thank you for inviting us to appear.

Senator Moss. Thank you, Mr. Breuner. That was a very fine state

ment.

I am pleased to know that you feel that the approach in the Magnuson-Moss bill is realistic, and if legislation in this field is required, that it represents a reasonable approach to the problem.

I appreciate the constructive suggestions that you made in your testimony, of things that you wanted to make sure were appropriately covered in any legislation that would become law.

I wonder, would you characterize the wording of S. 3074 as making guarantees compulsory? I gathered from your remarks you didn't think they were compulsory.

Mr. BREUNER. We disagree with that terminology. We discussed it. Senator Moss. But don't you think the language makes it quite clear that no guarantee or warranty is required, but simply if one is given it has certain standard meanings? Isn't that

Mr. BREUNER. We considered it voluntary.

Senator Moss. To what extent do the products that members of your association sell fall within the scope of this bill?

Mr. BREUNER. Quite substantial. In my own store, the television department is the largest single department in my store. Now, not all retailers carry television, because there are a lot of problems involved with it. But television and appliances, stereo, electronics, are a very large part of furniture retailing, and those are areas that are in this. Senator Moss. Has your association already taken some voluntary steps in this warranty situation?

Mr. BREUNER. Yes; we have had meetings with manufacturers and we have done survey work. Maybe I would ask Mr. Spencer Johnson to elaborate on that. He is more familiar.

Senator Moss. Could you tell us, briefly, Mr. Johnson?

Mr. JOHNSON. Yes, sir. The association has developed for its members a report on warranties and guarantees as they are used in the retail home furnishings industry. The report, which has been supplied to your committee, identifies the three basic types of warranties used in the industry-the general warranty, the specific warranty, and the defensive warranty-and identifies for stores how they might go about developing "in-store" warranties of their own which would be warranties given in addition to manufacturers' warranties and, in most cases, go beyond what the manufacturer warranties to customers that buy their products.

Senator Moss. Thank you. Without objection, we will include that document as part of the record, so that the record will be clear as to what we're talking about.

(The document follows:)

MPIA Special Report

THE SQUEEZE FOR VOLUNTARY ACTION TO REFINE THE INDUSTRY'S WARRANTIES

Truth in Warranty legislation may be just around the corner if the home furnishings industry further delays taking some positive steps in devising its own set of warranties that clear up the incongruities now existing. It is strongly apparent that both segments of the industry-manufacturers and retailers - must now take a full look at their responsibilities to the consumer and get ready to either revise their present policies or to accept the impending legislation. Because of the urgency of the issue, the Washington office of National Retail Furniture Assn. has prepared this Special Report to alert members of the industry.

Today's consumer is interested not only in the product but in its durability, quality and repairability. No one expects a product to last indefinitely, but the life expectancy of a product is often the crucial test under which the item is purchased.

There was a time when the consumer was pleased to have a 30-day warranty on his automobile, even though the clock would definitely stop on the thirtyfirst day after purchase. Those days, however, have gone.

The warranty can be either a curse or a blessing to the retailer. Good service and quality repairs often can do far more for a retailer than any amount of advertising.

While no one can disagree with this, the challenge arises in the implementation of these principles. It is casy to say that a home furnishings retailer should stand behind the merchandise he sells, but who stands behind him? Is it the retailer's responsibility to back up all products sold with unconditional warranties and be simply left holding the bag?

No one is asking the retailer to give service beyond that which is economically possible, but the problems of the consumer have been brought to the forefront by Ralph Nader, his "Raiders" and members of Congress.

The "White House Report of the Task Force on Appliance Warranties and Service" served notice that legislation is just over the horizon unless something is voluntarily done. The January, 1969, report gave manufacturers and retailers one year to make "substantial progress" toward implementation of some of the recommendations in the report. That year is not

even half over and federal legislation has been introduced with more to follow.

Warranties, however, do not have to be viewed as a necessary evil. Utilized properly, with a firm understanding of the store's individual business and customers, the warranty can be an effective sales tool. Federal legislation might spell out the general form of the service warranty with minor changes by retailers.

Industry-wide voluntary action to revise its own programs and adapt its own warranty policies could climinate the need for legislation. While universal acceptance of one warranty is in opposition to the antitrust laws, general recommendations regarding the basis of a good warranty is legal and advisable.

THE WARRANTY: WHAT IS IT?

There is little question with the actual definition of a warranty. (Ed. note Because of general acceptance, the words "warranty" and "guaranty" are used interchangeably in this Special Report.) Problems arise when the consumer challenges the "extent" of the warranty.

The statement of a warranty is the consumer's only protection as to what degree the manufacturer or retailer will stand behind the product purchased. The Federal Trade Commission struggled with the problem of "extent" in its 1960 guidelines and in the material contained in the White House report of last January.

If it were possible to devise the perfect warranty, it might simply include the name of the product guaranteed and the length of the warranty in a short sentence. This, however, is often an impossibility. Because different types of materials perform according to where and how they are used, a uniform warranty is not always feasible.

Automobile manufacturers at the present time are trying to devise a warranty that will protect them and the consumer without the use of unnecessary disclaimers on the basis that consumers feel if one part on an automobile is warrantied for five years, the entire car should also be warrantied for that period. In the samé light, those in the furniture industry obviously would be hard-pressed to warranty for the same period of

time a product which is in daily use and one which is used occasionally.

To put the problems of warranties in perspective, National Retail Furniture Assn. recently conducted a nationwide survey among member stores. According to approximately 100 replies, NRFA's study indicates that less than 27 percent of the retailers give any kind of warranty on fabric, while all respondents give either their own or a factory warranty on bedding.

This disparity is simple to explain in that virtually no furniture manufacturers reimburse retailers for problems with fabric. However, most bedding manufacturers warrantee their products even including mattress covers. It stands to reason that it is difficult for the retailer to offer the same warranty on upholstery fabrics as he does on mattresses.

The current FTC guidelines state that the nature and extent of the warranty, the manner in which the warrantor will perform and the identity of the warrantor - whether the manufacturer or the retailer must be spelled out. These guidelines, however, are not sufficient according to the White House Report. The nature of a warranty must be more carefully detailed for both the consumer and the retailer.

NRFA's policy calls for full disclosure to the consumer in conjunction with these basic elements of a warranty:

1. It should clearly set forth:

1.1 The name and address of the warrantor(s).
1.2 To whom the warranty is extended.
1.3 The product or parts thereof covered.
1.4 The specific time for which the product or
parts thereof are covered.

1.5 In case of a claim under the warranty

1.5.1 Exactly what the warrantor will do and at whose expense.

1.5.2 Exactly what the owner must do and at whose expense.

2. All language should be clear, concise, simple and avoid "legalese."

3. All exceptions or exclusions should be fully and clearly stated, with the same prominence as the affirmative statements.

4. The printing should be clear, well spaced and easy to read rapidly. "Small print" items should be avoided.

5. Any heading or title should be fully descriptive and accurate. (Headings such as "TEN YEAR WARRANTY" should be avoided if any coverage under the warranty is for a shorter period.) The principles outlined in NRFA's policy fulfill the basic elements of a product warranty as set forth by both the FTC and the White House Report. The difficulty arises when they have to be applied to a specific geographic area and a specific store. NRFA has determined that it would violate the anti-trust laws for member stores to adopt an industry-wide warranty which might tend to eliminate competition.

RETAIL WARRANTIES CURRENTLY IN USE

In the survey of NRFA members, many respondents said they had no written or otherwise stated war

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In line with the survey taken, it is interesting to note that over one-third of the responding retailers have no warranty at all, other than what circumstances dictate. In these cases, as well as with those retailers giving a warranty, the usual determining factor is that of "normal wear." The primary aim most state, is making further sales to each customer and offering the best possible service, whether or not there is a stated or implied warranty.

Retailers issuing written warranties with their merchandise, for the most part, indicate two reasons for doing so: 1) this gains the customer's confidence and promotes trust in the store; 2) this protects the store against customers' unreasonable demands.

IS THERE REALLY A PROBLEM?

According to a recent survey conducted by the Better Business Bureau of Metropolitan New York, furniture ranks second to home improvement and maintenance in the top 10 requests for service. Home appliances rate third.

Over 25 per cent of the complaints received concerned non-delivery of goods. Other major complaints received by BBB were: unsatisfactory workmanship or installation; defective or damaged merchandise; misleading advertising; contract not as verbally stated; promised adjustments never fulfilled.

Beginning with Ralph Nader, the consumer has had a spokesman willing to buck the business community. Whether or not there will be a Department of Consumer Affairs is, at present, an academic subject. However, the fact remains that the consumer is demanding, and is able to demand, far more than ever before. This is not to say that the retail community has not done its job.

The responses received by NRFA indicate that retailers throughout the country are interested in improving their current warranties as well as improving their relationships with consumers.

In the mass of information that is written concerning merchandise, the retailer is often put in the role of the "man in the middle." It is his responsibility to take care of the consumer and at the same time maintain good relationships with the manufacturers.

Responses like the following from retailers around the country indicate that they need warranties as much as the consumer:

"After a 90-day period, we had to repossess a studio couch that could have been in most homes for 50 years and not have looked as worn.”

"We interpret our warranty very liberally and use it primarily to protect ourselves against customers' unreasonable demands. We are constantly plagued with factory defects which seem to be on the increase and find that we are frequently caught between the consumer... and merchandise produced too rapidly on an assembly line."

"We are concerned with... obviously defective merchandise that never should have been shipped. Corrective measures, which are expensive, can only be reflected in factory costs of operation and are certainly one of the prime factors in the spiraling prices throughout the industry.”

"Many times we are imposed upon, but we will lean over backwards to adjust complaints in order to keep a good image with the customer.”

"There are many instances... to make our customers happy, we sometimes do things that really are not justified."

"We would very much appreciate hearing about (other warranties) ... partly in fairness to our customers and partly because people today expect furniture to last a lifetime with daily use, yet think nothing of trading $3,000 to $5,000 cars every two or three years."

The retailer cannot, logically, be expected to warrantee something that the manufacturer does not value enough to warrantee himself. Complaints of poorquality merchandise being received from the factory and a lack of any fabric warranties make many items difficult to sell. The merchant, however, is "locked in" and must sell the product no matter what backing the factory provides.

The White House Report warns that the warranty must properly indicate the length of warranty and backing for such warranty. It is the responsibility of the retailer, on the other hand, to spell out to the public its stand on the same issues. The warranty should be prominently displayed and explained to the buyer. In this manner, the customer not only has an understanding of coverage under the auspices of the warranty, but also what it does not cover. Retailers who depend on word-of-mouth, or their "good service record" to carry their store policies are in danger of a misunderstanding on the part of the consumer. This is the essence of the proposed legislation: Get something down in writing to establish UNIFORM policies for all consumers no matter what they purchase.

Legislation is the implied threat of the January White House Report. The Report deals exclusively with the household appliance industry, but many of the recommendations made refer not only to the appliance industry, but to the entire retail community.

THE WHITE HOUSE AND THE CONSUMER

In February, 1968, President Johnson established the Task Force on Appliance Warranties and Service to determine if federal legislation is needed to:

encourage improvement in services and repairs; establish standards for the warranty;

let the consumer know how long a product should last.

The final report was released over the signatures of the Secretary of Commerce, the Secretary of Labor, the Special Assistant to the President for Consumer Affairs and the FTC.

FOUR GOALS SET BY THE TASK FORCE: • Recommendations requiring voluntary action by industry should be discussed with industry members and trade associations by the Task Force with the view of encouraging prompt and favorable action.

• Results of the Task Force's study of the problems associated with service, repair, and warranty of major appliances should be made public in all available media,

• Because of the complexity of the problems, officials designated by the President or their representatives should meet with the industry regularly to review progress and, if necessary, emphasize the problems that are the most difficult to resolve.

At the end of one year, if it appears that substantial progress is not being made toward the implementation of these recommendations and the solution of the problems raised, members of the Task Force should consider the nature and scope of legislation necessary to achieve the desired results.

For its part, the FTC's main recommendation deals with the clarity of warranties to allay any possibility of misunderstanding. The commission proposes that manufacturers remove unnecessary disclaimers from their warranties and not attempt to pass on to the consumer or the retailer any part of the financial cost of replacement or repair.

FTC recommends that the retailer institute his own warranty in order to protect himself. The retailer should carefully inform the consumer at the time of sale of any special provisions of the warranty, according to FTC and, further should inform the customer of any obligations that must be met and exactly what the service shall include. The consumer should also be given explicit instructions on the maintenance, care and operation of any article purchased, advises FTC.

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