The Environmental Communication Yearbook, Volume 3

Front Cover
Stephen P. Depoe
Routledge, 2014 M04 8 - 304 pages
First Published in 2006. For scholars and students in environmental communications, journalism, rhetoric, PR, mass communication and other related areas.

From inside the book

Contents

On the Rhetoric of Water Wars in the Pacific Northwest
1
The Cultural Politics of A Civil Action and Erin Brockovich
21
Hybridity in Discourse About the Natural World
49
Avenues for Social Marketing Campaigns
77
5 Rejuvenating Nature in Commercial Culture and the Implications of the Green Commodity Form
97
A Case Study of the Environmentalist Movement to Protect Orangutans
115
7 Substitution or Pollution? Competing Views of Environmental Benefit in a GasFired Power Plant Dispute
137
The Global Responsibility Frame at Earth Summit +5
157
Space as a Wilderness a Miracle and a Resource
187
A Social Capital Approach
211
11 Catalyzing Environmental Communication Through Evolving Internet Technology
235
Enhancing CommunityBased Watershed Management Through Technology
243
Author Index
269
Subject Index
279
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